Over the next 12 months, we would like to continue to develop the NIPSCF to make sure that there are real practical opportunities for it to impact the way in which public sector communications work in Northern Ireland. To help do this, we have set up four working groups to look at key themes which have emerged over the last nine months.
About the working groups
A Citizen-focus group to look into examples of best practice within the community, how communications teams can share knowledge and insight and the possibility for ‘citizen panels’ for campaigns and message testing.
A Common Ground group to look at identifying core priorities, audiences, and campaigns, key ‘audience profiles’ and identifying a calendar of key NI ‘milestones’ or events.
A Leadership group to identify the best practice in managing communications with leaders outside of the profession, including meeting local authority chief executives, senior members of the NI Executive, Health Service and Civil Service to discuss and agree the role of communication work in improving public service.
A Modern Communications Operating Model group to look at how a model for effective public service communications could be created and used in Northern Ireland.
The groups are all now in place and have had initial meetings to confirm key objectives, terms of reference and plans for moving forward. We will continue to update you as the work progresses, but in the meantime if you have anything you’d like to contribute, please contact the group leads as below.
Una McCambridge, NIFRS, Una.McCambridge@nifrs.org
Emma Quinn, Infrastructure NI, Emma.Quinn@infrastructure-ni.gov.uk
Michelle Canning, NIHE, Michelle.Canning@NIHE.gov.uk and
Nicky Jackson, Cabinet Office, Nicky.Jackson@cabinetoffice.gov.uk