Registration and networking is from 09:00; the event starts at 09:30 and finishes at 13:30.
Helping marketing professionals to adapt and respond to significant themes of change.
This Chartered Institute of Marketing (CIM) conference will provide marketing professionals from all sectors with valuable tools and insights that will give them the confidence and the advantage they need during these times of change.
CIM are giving NI Public Sector Communications Forum (NIPSCF) members the opportunity to book at the CIM discounted rate of £25 (non- members £50). To book at the discounted rate please call the Regional Events team on +44 (0)1628 427340.
The conference has been produced with support from the UK Government Communications Service (GCS) – a member of the Northern Ireland Public Sector Communications Forum.
The GCS ‘Year of Marketing’ sets the scene for a morning of case study presentations, followed by practical workshops designed to help raise our standards even higher. Access the ‘Year of Marketing’ publication here.
Alex Aiken, Executive Director, UK Government Communication Service will open the conference and set the scene. Presentations will be delivered by Claire Pimm, Director of the GREAT Campaign; the MyNI Team who are leading the ‘Social Web’ digital transformation project in the NI Civil Service; and Fathom, a leading user experience (UX) agency.
– Andrew McCrea and Marie-Therese McCann of Fathom: Understanding the fundamentals of UX / Service Design and Customer Experience