About Vicky Newman

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So far Vicky Newman has created 15 blog entries.

Quick top tips for video creation (for social)

A few top tips for video creation – and please remember, this is just from my experience, working in a team with no budget and no videographer… Equipment – what do you need? Genuinely, all we use is an iPhone, a tripod and (sometimes) a lapel mic. Hold your phone horizontally. A FEW things to check in your shot: Focus, Exposure, White Balance. Check for ambient noise. This is particularly important if you don’t have lapel mics. Choose a shot, and stick with it. You can edit in some cutaways [...]

2018-03-11T18:20:35+00:00 March 11th, 2017|

Emma Quinn introduces the NIPSCF LinkedIn group

One way to help you to connect with similar professionals is to join the growing Northern Ireland Public Sector Communications Forum LinkedIn Group. We set up the group last year to connect anyone working in a communications role across the public sector in Northern Ireland. Members use the forum to share what’s working for them, helpful articles and research plus valuable insight into campaigns and activities. Please help us grow the network by spreading the word amongst your colleagues and sharing the link to the group https://www.linkedin.com/groups/8540328 Emma is a [...]

2018-03-11T18:12:57+00:00 March 11th, 2017|

NIPSCF Working Groups – Moving forward with our vision for outstanding public sector communications in NI

Over the next 12 months, we would like to continue to develop the NIPSCF to make sure that there are real practical opportunities for it to impact the way in which public sector communications work in Northern Ireland. To help do this, we have set up four working groups to look at key themes which have emerged over the last nine months. About the working groups A Citizen-focus group to look into examples of best practice within the community, how communications teams can share knowledge and insight and the possibility [...]

2018-03-11T18:06:22+00:00 March 11th, 2017|

Twitter content – making the most of your posts

In an ever more connected world where the pace of digital change is constantly increasing it is vital organisations take stock regularly of their digital communications and content. The NIO runs a twitter account and publishes content on gov.uk/nio. We use it to let our audiences know what the UK government in Northern Ireland is doing and to react to breaking news. You don’t have to be an expert graphic designer or use a paid-for service to create quality social media content. We look at our twitter statistics regularly to [...]

2018-03-11T18:04:43+00:00 March 11th, 2017|

EAST – a behaviour change framework for public sector communicators

Nearly all of our campaign and communication activities will have an aspect of behaviour change as their outcome. By applying behaviourial theory, we can design more effective communications to influence how people act for the public good. There are many socially beneficial behaviours that we seek to promote, including changes that help individuals from day-to-day (e.g. healthy eating), saving lives (e.g. road safety) or helping the effective running of government (e.g. tax self-assessment). Using communications to encourage changes in behaviour can also help save money, such as through better compliance [...]

2018-03-11T18:11:55+00:00 March 11th, 2017|