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Join CIM and CIPR for this introductory Google Digital Garage event which will give you an opportunity to look at building a digital marketing plan and social media strategy and give you an introduction to digital advertising.

This session will be led by Paul McGarrity, a digital marketing consultant with 18 years experience in the UK and Ireland PR and marketing sector.

As a Coach for Google Digital Garage, Paul delivers digital marketing training at businesses and marketing seminars across the UK and Ireland.

With a specialism in digital marketing and social media marketing, Paul has delivered training for Google Digital Garage in the following areas:

  • Introduction to building a Digital Marketing Plan: Discover the purpose and different benefits of each of the main digital channels before learning about the 6 key steps to building a digital marketing plan.

What will I learn?

– The main digital marketing channels and how they are used to help businesses.

– How to create and structure a practical digital marketing plan for a small business utilising the main digital marketing channel

– How to measure your plan for success

  • Introduction to Digital Advertising: Getting started with search, display and social advertising

What will I learn?

– The main formats of digital advertising including search, social and display

– How to develop an advertising plan for a channel and measure success

– A practical approach for how small businesses can use digital advertising

  • Social Media Strategy: 5 steps to building a social media strategy, how to measure success, and the secrets to creating authentic, shareable, content.

What will I learn?

– How to build a social media strategy for a business based on business goals

– How to define a set of brand guidelines for a business on social media

Programme:

8.30am Registration and refreshments – tea/coffee

9.00am Build a Digital Marketing Plan – 6 key steps to building a digital marketing plan

10.00am Introduction to Digital Advertising – getting started with search, display and social advertising

11.00am tea/coffee

11.30am Social Media Strategy – 5 steps to building a social media strategy: how to measure success and the secrets to creating authentic, shareable content

12.30pm Q&A

1.00pm event ends

RSVP DEADLINE: Thursday 14 February