Guides and reports
A selection of specialist guides for public sector communications professionals.
UK Government Comms Plan 2020-21
This is the ninth annual Government Communications Plan. It outlines what will be collectively delivered to help the Government achieve its priorities in 2021/22. It provides a focus for the year ahead, articulating how the UK Government intends to recover from the COVID-19 pandemic and inform the public how the money, powers and trust vested in the government are used ever more effectively to improve their lives and prospects.
GCS Evaluation Framework 2.0 User Guide
This updated Evaluation Framework is for communicators across the wider public sector to assist in measuring the success of our work and appraising our activities.
The framework provides guidance for major paid-for campaigns and other communication activity.
Modern Public Sector Communications in NI
Our new model for Public Sector Communications in Northern Ireland aims to set the highest possible standards for communication staff across public sector organisations. Communications leads signed up to this model will inspire and empower teams to give their organisations the confidence to translate business objectives into communications activity and behavioural outcomes.
How to guides and examples of best practice from leading communication practitioners.
The Future of Government Digital Communications
Digital communications review – feedback from Alex Aiken, Sean Larkins, Anthony Simon and the three reviewers Chris Birkett, Max St John and Richard Bagnall. Also includes details about the manifesto for change.
90 seconds with Alex Aiken
The Modern Communications Operating Model sets out ways of working and structures that will reflect the needs of a modern communications function. Alex Aiken, Executive Director of Government Communications, talks about this in this short clip.
An introduction to the GCS
The GCS is the professional body for people working in communication roles across government. Find out more about what they do.
Useful websites, online tools and apps for communication professionals.