Resources 2018-03-12T20:43:39+00:00

Guides and reports

A selection of specialist guides for public sector communications professionals.

UK Government Comms Plan 2017-18

This is the sixth annual Government Communications Plan. It outlines what will be collectively delivered to help the Government achieve its priorities in 2017/18. It provides a focus for the year ahead, challenging every government communicator to deliver exceptional campaigns with the best possible use of public funds.


GCS Evaluation Framework User Guide

This guidance accompanies the GCS Evaluation Framework launched in November 2015 for use by all members of the Government Communication Service.

It should be used to plan evaluation for low cost and no-cost activity as well as paid for campaigns.


Modern Public Sector Communications in NI

Our new model for Public Sector Communications in Northern Ireland aims to set the highest possible standards for communication staff across public sector organisations. Communications leads signed up to this model will inspire and empower teams to give their organisations the confidence to translate business objectives into communications activity and behavioural outcomes.



How to guides and examples of best practice from leading communication practitioners.

The Future of Government Digital Communications

Digital communications review – feedback from Alex Aiken, Sean Larkins, Anthony Simon and the three reviewers Chris Birkett, Max St John and Richard Bagnall. Also includes details about the manifesto for change.

90 seconds with Alex Aiken

The Modern Communications Operating Model sets out ways of working and structures that will reflect the needs of a modern communications function. Alex Aiken, Executive Director of Government Communications, talks about this in this short clip.

An introduction to the GCS

The GCS is the professional body for people working in communication roles across government. Find out more about what they do.

Online Resources

Useful websites, online tools and apps for communication professionals.