Useful websites, online tools and apps for communication professionals.
Google Analytics is a web analytics service that tracks and reports website traffic. Users can review online campaigns by tracking landing page quality and conversions (goals). Goals might include viewing a specific page, or downloading a particular file. Google Analytics shows high-level, dashboard-type data for the casual user, and more in-depth data further into the report set. It can identify poorly performing pages with techniques such as funnel visualization, where visitors came from (referrers), how long they stayed on the website and their geographical position. It also provides more advanced features, including custom visitor segmentation.
Adobe Spark is a free online and mobile graphic design app. Easily create beautiful images, videos, and web pages that make you stand out on social.
Facebook Audience Insights
The more customer insights you have, the better you’re equipped to deliver meaningful messages to people. That’s the thinking behind Facebook Audience Insights, a tool designed to help marketers learn more about their target audiences, including aggregate information about geography, demographics, purchase behaviour and more.
nibusinessinfo.co.uk, a free service offered by Invest Northern Ireland, is the official online channel for business advice and guidance in Northern Ireland.
Make a video online for free with the video maker & animation maker at Biteable.com. Create presentations, explainers, infographics, ads, intros and more.
The Behavioural Insights Team
The Behavioural Insights Team’s objectives are:
nidirect is the official government website for Northern Ireland citizens. nidirect brings together lots of information from government departments and agencies, written in language that is easy to understand.
Free online survey tool – send surveys, polls and questionnaires, generate customer feedback, carry out market research. You get access to sample survey questions and professional templates and there’s a guide to analysing results.
Citizen Space is hassle-free consultation software for government consultation and citizen engagement. Used for more than 13,000 consultations, Citizen Space is easy-to-use and engaging for citizens.
Google Alerts Google Alerts is a content change detection and notification service. It sends emails to the user when it finds new results—such as web pages, newspaper articles, blogs, or scientific research—that match the user’s search term(s).
Home - Office for National Statistics
The Office for National Statistics is the UK’s largest independent producer of official statistics and the recognised national statistical institute of the UK.
No complex design software. No heavy designer fees. Just a simple, intuitive tool that helps you tell your story with the visual impact it deserves.