Useful websites, online tools and apps for communication professionals.
Mailchimp Powerful newsletter manager – whether you need to reinforce your message, share some big news, or tell a story, Mailchimp’s campaign builder makes it easy to create email campaigns that best suit your message
News Media Association
The News Media Association is the voice of national, regional and local news media organisations in the UK – a £5 billion sector read by 48 million adults every month in print and online. The NMA exists to promote the interests of news media publishers to Government, regulatory authorities, industry bodies and other organisations whose work affects the industry.
Ofcom is the communications regulator in the UK. It produces an annual Communications Market Report which looks at how consumers use the communications services available to them, as well as exploring how the communications market is changing. There is a UK-wide report as well as reports for Northern Ireland, Scotland, and Wales. An interactive version of the report is also available.
Google Analytics is a web analytics service that tracks and reports website traffic. Users can review online campaigns by tracking landing page quality and conversions (goals). Goals might include viewing a specific page, or downloading a particular file. Google Analytics shows high-level, dashboard-type data for the casual user, and more in-depth data further into the report set. It can identify poorly performing pages with techniques such as funnel visualization, where visitors came from (referrers), how long they stayed on the website and their geographical position. It also provides more advanced features, including custom visitor segmentation.
Open Data NI
The Open Data portal has been created to allow easy access to Northern Ireland public sector data for both reuse and redistribution. There are datasets available from across the public sector in Northern Ireland. The data that is available will not be of a sensitive or personal nature, but is the raw data that drives the public sector and its services. The data sets available can be usedto build useful applications that help society, or investigate how effective policy changes have been over time.
Facebook Audience Insights
The more customer insights you have, the better you’re equipped to deliver meaningful messages to people. That’s the thinking behind Facebook Audience Insights, a tool designed to help marketers learn more about their target audiences, including aggregate information about geography, demographics, purchase behaviour and more.
Go ON NI
Go ON NI highlights the benefits of being online. It brings together all the wonderful initiatives, places and tools to help and encourage off-liners to become internet beginners.
Free online survey tool – send surveys, polls and questionnaires, generate customer feedback, carry out market research. You get access to sample survey questions and professional templates and there’s a guide to analysing results.
nibusinessinfo.co.uk, a free service offered by Invest Northern Ireland, is the official online channel for business advice and guidance in Northern Ireland.
Irfanview A very useful free image editor which allows you to crop and edit almost any kind of image file. A great alternative to Photoshop.
No complex design software. No heavy designer fees. Just a simple, intuitive tool that helps you tell your story with the visual impact it deserves.
Canva is a free graphic-design tool with an easy to use drag-and-drop interface and access to over a million photographs, graphics, and fonts. It is used by non-designers as well as professionals. The tools can be used for both web and print media design and graphics and are particularly useful for creating social media graphics.