Useful websites, online tools and apps for communication professionals.
Google Analytics is a web analytics service that tracks and reports website traffic. Users can review online campaigns by tracking landing page quality and conversions (goals). Goals might include viewing a specific page, or downloading a particular file. Google Analytics shows high-level, dashboard-type data for the casual user, and more in-depth data further into the report set. It can identify poorly performing pages with techniques such as funnel visualization, where visitors came from (referrers), how long they stayed on the website and their geographical position. It also provides more advanced features, including custom visitor segmentation.
Citizen Space is hassle-free consultation software for government consultation and citizen engagement. Used for more than 13,000 consultations, Citizen Space is easy-to-use and engaging for citizens.
Open Data NI
The Open Data portal has been created to allow easy access to Northern Ireland public sector data for both reuse and redistribution. There are datasets available from across the public sector in Northern Ireland. The data that is available will not be of a sensitive or personal nature, but is the raw data that drives the public sector and its services. The data sets available can be usedto build useful applications that help society, or investigate how effective policy changes have been over time.
nidirect is the official government website for Northern Ireland citizens. nidirect brings together lots of information from government departments and agencies, written in language that is easy to understand.
News Media Association
The News Media Association is the voice of national, regional and local news media organisations in the UK – a £5 billion sector read by 48 million adults every month in print and online. The NMA exists to promote the interests of news media publishers to Government, regulatory authorities, industry bodies and other organisations whose work affects the industry.
nibusinessinfo.co.uk, a free service offered by Invest Northern Ireland, is the official online channel for business advice and guidance in Northern Ireland.
The Chartered Institute of Marketing
The Chartered Institute of Marketing (CIM) is a United Kingdom-based professional body offering training and qualification in Marketing and related subjects, together with ongoing support for members. CIM has over 35,000 members and aims to develop the profession, maintain professional standards and improve the skills of marketing and sales practitioners by providing membership, qualifications and training.
Free online survey tool – send surveys, polls and questionnaires, generate customer feedback, carry out market research. You get access to sample survey questions and professional templates and there’s a guide to analysing results.
Google Alerts Google Alerts is a content change detection and notification service. It sends emails to the user when it finds new results—such as web pages, newspaper articles, blogs, or scientific research—that match the user’s search term(s).
The Behavioural Insights Team
The Behavioural Insights Team’s objectives are:
Mailchimp Powerful newsletter manager – whether you need to reinforce your message, share some big news, or tell a story, Mailchimp’s campaign builder makes it easy to create email campaigns that best suit your message
Go ON NI
Go ON NI highlights the benefits of being online. It brings together all the wonderful initiatives, places and tools to help and encourage off-liners to become internet beginners.