Useful websites, online tools and apps for communication professionals.
The Behavioural Insights Team
The Behavioural Insights Team’s objectives are:
The Chartered Institute of Marketing
The Chartered Institute of Marketing (CIM) is a United Kingdom-based professional body offering training and qualification in Marketing and related subjects, together with ongoing support for members. CIM has over 35,000 members and aims to develop the profession, maintain professional standards and improve the skills of marketing and sales practitioners by providing membership, qualifications and training.
nibusinessinfo.co.uk, a free service offered by Invest Northern Ireland, is the official online channel for business advice and guidance in Northern Ireland.
National Readership Survey
The National Readership Survey was established in 1956 and today provides the most authoritative and valued audience research in use for print and digital advertising trading in Britain. The survey covers over 250 of Britain’s major newsbrands and magazines, showing the size and nature of the audiences they achieve.
Slack teams allow communities, groups, or teams to join through a specific URL or invitation sent by a team admin or owner. Although Slack was originally meant for organizational communication, it has been slowly turning into a community platform, a function for which users had previously used message boards or social media such as Facebook or LinkedIn groups.
Canva is a free graphic-design tool with an easy to use drag-and-drop interface and access to over a million photographs, graphics, and fonts. It is used by non-designers as well as professionals. The tools can be used for both web and print media design and graphics and are particularly useful for creating social media graphics.
A directory of institutions, including schools, youth clubs, containing contact information and relevant statistics.
Free online survey tool – send surveys, polls and questionnaires, generate customer feedback, carry out market research. You get access to sample survey questions and professional templates and there’s a guide to analysing results.
Irfanview A very useful free image editor which allows you to crop and edit almost any kind of image file. A great alternative to Photoshop.
No complex design software. No heavy designer fees. Just a simple, intuitive tool that helps you tell your story with the visual impact it deserves.
Facebook Audience Insights
The more customer insights you have, the better you’re equipped to deliver meaningful messages to people. That’s the thinking behind Facebook Audience Insights, a tool designed to help marketers learn more about their target audiences, including aggregate information about geography, demographics, purchase behaviour and more.
Adobe Spark is a free online and mobile graphic design app. Easily create beautiful images, videos, and web pages that make you stand out on social.