Useful websites, online tools and apps for communication professionals.
Google Analytics is a web analytics service that tracks and reports website traffic. Users can review online campaigns by tracking landing page quality and conversions (goals). Goals might include viewing a specific page, or downloading a particular file. Google Analytics shows high-level, dashboard-type data for the casual user, and more in-depth data further into the report set. It can identify poorly performing pages with techniques such as funnel visualization, where visitors came from (referrers), how long they stayed on the website and their geographical position. It also provides more advanced features, including custom visitor segmentation.
nibusinessinfo.co.uk, a free service offered by Invest Northern Ireland, is the official online channel for business advice and guidance in Northern Ireland.
Canva is a free graphic-design tool with an easy to use drag-and-drop interface and access to over a million photographs, graphics, and fonts. It is used by non-designers as well as professionals. The tools can be used for both web and print media design and graphics and are particularly useful for creating social media graphics.
Open Data NI
The Open Data portal has been created to allow easy access to Northern Ireland public sector data for both reuse and redistribution. There are datasets available from across the public sector in Northern Ireland. The data that is available will not be of a sensitive or personal nature, but is the raw data that drives the public sector and its services. The data sets available can be usedto build useful applications that help society, or investigate how effective policy changes have been over time.
No complex design software. No heavy designer fees. Just a simple, intuitive tool that helps you tell your story with the visual impact it deserves.
Mailchimp Powerful newsletter manager – whether you need to reinforce your message, share some big news, or tell a story, Mailchimp’s campaign builder makes it easy to create email campaigns that best suit your message
Spatial NI is the Northern Ireland portal for Geographic Information (GI). The portal was initially developed by Land & Property Services (LPS) in order to comply with the EU INSPIRE Directive. It allows easy access to LPS base mapping and NI Geographic Information to the public sector and the citizen. It has been designed so it can be used by both technical and non technical users who want to make use of the full potential of GI within their own business areas.
The Chartered Institute of Marketing
The Chartered Institute of Marketing (CIM) is a United Kingdom-based professional body offering training and qualification in Marketing and related subjects, together with ongoing support for members. CIM has over 35,000 members and aims to develop the profession, maintain professional standards and improve the skills of marketing and sales practitioners by providing membership, qualifications and training.
Facebook Audience Insights
The more customer insights you have, the better you’re equipped to deliver meaningful messages to people. That’s the thinking behind Facebook Audience Insights, a tool designed to help marketers learn more about their target audiences, including aggregate information about geography, demographics, purchase behaviour and more.
Slack teams allow communities, groups, or teams to join through a specific URL or invitation sent by a team admin or owner. Although Slack was originally meant for organizational communication, it has been slowly turning into a community platform, a function for which users had previously used message boards or social media such as Facebook or LinkedIn groups.
nidirect is the official government website for Northern Ireland citizens. nidirect brings together lots of information from government departments and agencies, written in language that is easy to understand.
Home - Office for National Statistics
The Office for National Statistics is the UK’s largest independent producer of official statistics and the recognised national statistical institute of the UK.