Useful websites, online tools and apps for communication professionals.
The Behavioural Insights Team
The Behavioural Insights Team’s objectives are:
NINIS: Northern Ireland Neighbourhood Information Service
The NINIS website contains datasets on a range of socio-economic themes at small-area statistical geographies; area profiles that provide statistical snapshots of an area and mapping facilities that enable statistics to be interpreted readily in a spatial context.
nidirect is the official government website for Northern Ireland citizens. nidirect brings together lots of information from government departments and agencies, written in language that is easy to understand.
Chartered Institute of Public Relations
The Chartered Institute of Public Relations (CIPR) is a professional body in the United Kingdom for public relations practitioners. As of late 2012, CIPR had 10,095 members. The association provides training and education, publishes a code of conduct and hosts awards and events.
Ofcom is the communications regulator in the UK. It produces an annual Communications Market Report which looks at how consumers use the communications services available to them, as well as exploring how the communications market is changing. There is a UK-wide report as well as reports for Northern Ireland, Scotland, and Wales. An interactive version of the report is also available.
Canva is a free graphic-design tool with an easy to use drag-and-drop interface and access to over a million photographs, graphics, and fonts. It is used by non-designers as well as professionals. The tools can be used for both web and print media design and graphics and are particularly useful for creating social media graphics.
Mailchimp Powerful newsletter manager – whether you need to reinforce your message, share some big news, or tell a story, Mailchimp’s campaign builder makes it easy to create email campaigns that best suit your message
Slack teams allow communities, groups, or teams to join through a specific URL or invitation sent by a team admin or owner. Although Slack was originally meant for organizational communication, it has been slowly turning into a community platform, a function for which users had previously used message boards or social media such as Facebook or LinkedIn groups.
National Readership Survey
The National Readership Survey was established in 1956 and today provides the most authoritative and valued audience research in use for print and digital advertising trading in Britain. The survey covers over 250 of Britain’s major newsbrands and magazines, showing the size and nature of the audiences they achieve.
Google Analytics is a web analytics service that tracks and reports website traffic. Users can review online campaigns by tracking landing page quality and conversions (goals). Goals might include viewing a specific page, or downloading a particular file. Google Analytics shows high-level, dashboard-type data for the casual user, and more in-depth data further into the report set. It can identify poorly performing pages with techniques such as funnel visualization, where visitors came from (referrers), how long they stayed on the website and their geographical position. It also provides more advanced features, including custom visitor segmentation.
Citizen Space is hassle-free consultation software for government consultation and citizen engagement. Used for more than 13,000 consultations, Citizen Space is easy-to-use and engaging for citizens.
Hootsuite is a social media management platform. The system’s user interface takes the form of a dashboard, and supports social network integrations for Twitter, Facebook, Instagram, LinkedIn, Google+, YouTube, and many more. Additional integrations are available via Hootsuite’s App Directory, including MailChimp, Reddit, Storify, Tumblr, and Marketo.